BRAND NEW ENGINE
CLIENT: Craig Geiger
COMPLETION: 2006
DESCRIPTION: Craig Geiger, a programmer and avid racer, approached us about creating a name and identity system. His audience was creative directors needing a back-end mercenary. The name was simple, Brand New Engine. It fit well with his economic function, lifestyle, and was easy to tell people over the phone without having to spell it (one of his pet peeves).
PRINT | IDENTITY DESIGN
