THE FOOD LOOP

CLIENT: Kraigh and Anna Stewart, Fusion Brand
COMPLETION: 2005

DESCRIPTION: The Food Loop is the first heat resistant silicone food trussing tool designed to replace kitchen string and toothpicks in the food prep and cooking process. We worked with Fusion Brands to develop a compelling web presence that showcases this unique kitchen device. The site has a simple elegance through the choice of font and use of white space, but still has a sense of humor.