Your brand sums up who you are, what kind of work you do, what you stand for. It's a visual representation of your mission, and it can be a powerful message to potential clients. Lightroom works with its clients to craft a brand identity that wears like a finely-tailored suit.
We can do business cards and stationAry, as well as flyers, mailers, brochures and catalogues. We have relationships with several boutique print shops and can take you through the process, from concept to the presses.
Logo identity, broken down into its elemental components, is found at the intersection of color, typography and image. It is within this arena that Lightroom explores and develops branding and imagery that speaks directly to your clients with a distinct and memorable impression. We help to bridge you and your audience.
The process
We begin with finding out who you are and what you're about. We're crafting identities here, people. Work with us. We discuss your target market, your competitors and spend a lot of time talking about your vision. Much of our work is about being a catalyst in identifying what is already naturally there.
With the information you've provided us, we will begin to explore color, typography and imagery. We strategize. We prepare initial concept ideas, type selections, and color palettes in the form of moodboards for your feedback and direction.
At this point you choose the final concept, and we begin to shape it into something concrete. That something is your new identity system. We continue to refine the logo based on your feedback.
Once final refinements are made, the logo is made available in several digital formats to you for seen and unseen applications. We can also assist you in having business cards and stationery printed. We then generally pop open cans of Sofia Blanc de Blancs.